ATP Conference Thinks BIG!

Client: Association of Test Publishers
Industry: Association/Not For Profit
Event Type: Annual Conference
Website: www.testpublishers.org

The Challenge

The Association of Test Publishers (ATP) is a non-profit organization representing providers of tests and assessment tools and/or services related to education, employment, certification/licensing or clinical uses.

ATP began planning for their first member conference in 1999. They approached Designing Events for strategy, planning and outsourcing many of the strategic activities that normally would require additional staff.

How We Helped

Designing Events created a multi-year plan to grow ATP's annual conference. Though we started small, we always planned ahead for BIG. Today, we continue to play a very active role. In addition to overall management responsibility, we facilitate the work of all volunteer conference committees.

The Results

At that first conference, ATP had 125 attendees and eight sponsors. Today, the association has capped their attendance at 700 attendees and has approximately 40 sponsors. The conference is now one of the main revenue generators for the association.

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