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June 14, 2006
The Lines
Are Drawn:
ROI vs. ROO
Todays’ discussion about the value of meetings
moves to a new plane. Instead of focusing only
on the Return on Investment (ROI), Executives
are beginning to focus on Return on Objective (ROO).
Our opinion… measuring the true value of
meetings often requires that you use a
combination of both.
ROI typically expresses the worth of a meeting
in monetary terms – the number of dollars gained
or lost as a result of the meeting after you
account for all associated expenses. ROO, on the
other hand, measures whether the objectives of a
meeting have been met, such as whether sales
representatives can recall the selling points of
a product six months or a year after a sales
training meeting.
more...
Blogs!?! What’s all the excitement about?
Website blog (web log) technology offers an
ideal platform for conference promotion. Weblogs
are the next generation of online discussion
forums. Blogs offer a more robust feature set
which can be used to easily leverage existing
conference development activities to inform and
engage prospective attendees.
A conference blog offers a central location for
interested parties to post messages that become
on-going, online conversations on many different
topics.
more...
What Our
Clients Are Saying
"As the chair of an international conference
for the past four years, I understand the importance
of being able to rely on the meeting management
company. Designing Events has not only pulled
off a successful annual conference for us year
after year, but has offered value where we would
not have expected it -- from the program
development to the growth of the conference to
the use of technology along the way. Designing
Events will continue to be a vital part of
planning and growing this conference!"
-- Don Wagner,
Pearson VUE
Click
here to read more testimonials from DE clients.
About DE
Designing Events is a premier global provider of
planning, management and marketing services for
events, meetings and conferences. Visit
designingevents.com
for more information or contact us at
info@designingevents.com
or 866-867-1933. |
