 |
|
 |
Designing Events Corporate Newsletter |
BLOGS!?! What’s all the excitement about?
Website blog (web log) technology offers an
ideal platform for conference promotion. Weblogs
are the next generation of online discussion
forums. Blogs offer a more robust feature set
which can be used to easily leverage existing
conference development activities to inform and
engage prospective attendees.
A conference blog offers a central location for
interested parties to post messages that become
on-going, online conversations on many different
topics. Individual discussion threads can be
categorized by topic and date. Blog topics can
parallel conference development activities such
as venue selection, conference schedule, general
session speakers as well as breakout session
topics.
Really Simple Syndication (RSS) is an important
blog feature. It allows content from individual
blog posts to be transmitted to other interested
parties on the internet. The range of interested
parties is huge. It includes your current
membership, potential attendees, new syndicates,
industry trade press and internet information
portals. This makes for a tremendous vehicle to
attract interested individuals in your
organization and conference.
Courtesy of Brave New Markets (BraveNewMarkets.com)