 |
|
 |
Designing Events Corporate Newsletter |
|
|
|
|
|
Designing Events Corporate Newsletter |
6 Ways to Boost Meeting/Event Attendance
1.
Have an Event Marketing Plan
Create an event marketing plan that clearly
defines your goals, budget and internal and
external resources. The plan should be mapped
out as specific as possible, but keep an open
mind throughout the planning process. If you see
that something is working better then other
marketing initiatives, adjust your plan
according…and vice versa.
2. Brand Your Meeting or Event
Branding your meeting or event with a look and feel
sends a consistent message to your attendees and
will attract their attention. The brand should
carry through all promotional materials,
including e-mails, the website and materials
offered on-site.
3. Use the Web
Having a website or a designated
section on your company’s website for
information about the meeting or event is essential to
providing information to
attendees. You can provide a wealth of information
for a fraction of the cost
of sending that same information through the
mail. Get your website up as soon as you can. If
you don’t have complete information available,
provide a way for people to sign up to be
notified when more information or online
registration is available.
4. Offer Group Rates
Offer discounted rates to multiple attendees
from one organization or if you hold multiple
meetings or events a year, offer discounts to individuals
that attend more than one.
5. Location, Location, Location
The location of your conference can play a large
role in increasing attendance. If the majority
of your members are on the east coast, it may
not make sense to host a conference in
California. If you have members spread out
across the country, try alternating conference
locations between the east coast and west coast.
If you have a national presence and
are
looking to gain an international presence from
Europe, consider an east coast location.
Also
consider the type of audience and the location
type that will best appeal to them such as a
resort, a downtown location or an airport hotel.
6. Get the Word Out!
It is hard for people to come to your meeting or
event
if they don’t know about it! Consider
offering free registrations to the trade press
and send out press releases before and after to increase coverage.
You can also trade advertising on your website
with other industry related sites.
Need help boosting your meeting or event attendance? Contact Designing Events at info@designingevents.com or 866-867-1933.