BALTIMORE, Md. –– January 28, 2010 –– When designing a strategy for the Association of Test Publishers’ (ATP) 11th annual Innovations in Testing conference, planners at Designing Events (designingevents.com) welcomed the fact it would coincide with Super Bowl weekend. Many organizations would steer clear of this perceived obstacle to attendance. In contrast, through careful planning and promotion, it’s become a strategic element of the conference strategy.

This is not the first time that ATP’s conference has shared a date with the Super Bowl. Five previous conferences have featured attendee networking events built around watching the big game. Each one of these high-energy events has grown larger and more popular than the last. In addition to multiple big screens, food and refreshments, and networking, attendees enjoy the atmosphere at the sports-themed bar.

Attendance and Revenue Booster
"This event has become a significant asset for ATP’s conference," said Michelle Issing, president of Designing Events. "Attendance is boosted by returning attendees who look forward to the game watching and spread the word to others. It’s also an important contributor to the bottom-line of the conference. We’re able to secure more favorable rates by choosing a weekend that others are avoiding, and companies now compete to sponsor the popular event."

Innovations in Testing 2010 (InnovationsInTesting.org) takes place February 7-10, 2010 at The Omni Orlando Resort at ChampionsGate in Orlando, Florida. This is Designing Events' 11th year planning and managing the conference which attracts more than 600 professionals from the testing and assessment industry.  

About Designing Events
Designing Events, LLC is a premier global provider of high performance planning, management and marketing services for pharmaceutical, corporate and association meetings and conferences. Headquartered in the Baltimore area, the company has a proven track record of delivering high-quality results utilizing a comprehensive range of services and resources that are custom-tailored to fit each client's unique needs. For more information, visit designingevents.com.